South Carolina Council on Competitiveness
Centered around the hefty goal of keeping South Carolina’s growing business sector and economy competitive, “The Council” drives South Carolina’s long-term economic growth by managing the state’s industry clusters and providing the research, network, and resources these industries require to thrive.
With so many different business sectors, projects and initiatives, the organization tasked Octagon with helping to simplify messaging and create a web presence that puts the information first, getting users right where they need to be in only a few clicks. Simplicity in design and messaging makes this site easy to use on desktop, tablets and mobile devices and the mission easy to digest for newcomers.
While we’ve been partners with this organization for more than 10 years, our newest web upgrade provides a central theme throughout the main site, as well as additional industry cluster sites. See all of them and how the templates, messaging and graphics are similar, but different below.
SCReads.org
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS
SCReads is a new initiative by the South Carolina Department of Education encouraging every student to be on a path to reading proficiently by the end of third grade.
Octagon created the logo design and marketing materials for the project and also designed the website with reading resources for parents and children, maps of libraries and summer reading locations and more.
Octagon regularly assists with marketing and website development needs for this project.
SCReads.org
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS
SCReads is a new initiative by the South Carolina Department of Education encouraging every student to be on a path to reading proficiently by the end of third grade.
Octagon created the logo design and marketing materials for the project and also designed the website with reading resources for parents and children, maps of libraries and summer reading locations and more.
Octagon regularly assists with marketing and website development needs for this project.
Courtney Sykes Molecular Skincare
WEBSITE DESIGN | E-COMMERCE | SEO
Certified South Carolina esthetician, Courtney Sykes, has launched a skincare product line available exclusively online through her minimalistic, easy e-commerce web site built by Octagon.
Courtney’s esthetic is simple, to the point and beautiful. We worked with her to create a site from her vision. We think we did just that and hope you will give her products and web store a try!
Courtney Sykes Molecular Skincare
WEBSITE DESIGN | E-COMMERCE | SEO
Certified South Carolina esthetician, Courtney Sykes, has launched a skincare product line available exclusively online through her minimalistic, easy e-commerce web site built by Octagon.
Courtney’s esthetic is simple, to the point and beautiful. We worked with her to create a site from her vision. We think we did just that and hope you will give her products and web store a try!
Imperial Custom Clothiers
WEBSITE DESIGN | E-COMMERCE | SEO | MARKETING MATERIALS | PHOTOGRAPHY | VIDEOGRAPHY
Octagon is proud to have a longtime partnership with Imperial Custom Clothiers. This close relationship allowed our team to easily create a marketing plan, an upgraded online presence and an e-commerce web store that represents the upscale South Carolina boutique clothier, headquartered in Columbia, SC.
Imperial is known for extreme attention to detail, easy customer service and top-notch style. It is our hope that the website allows the customer an easy, pleasurable experience, just as if you were in their stylish downtown loft.
Check out the website, support local business and buy a tie online.
Imperial Custom Clothiers
WEBSITE DESIGN | E-COMMERCE | SEO | MARKETING MATERIALS | PHOTOGRAPHY | VIDEOGRAPHY
Octagon is proud to have a longtime partnership with Imperial Custom Clothiers. This close relationship allowed our team to easily create a marketing plan, an upgraded online presence, and an e-commerce web store that represents the upscale South Carolina boutique clothier, headquartered in Columbia, SC.
Imperial is known for extreme attention to detail, easy customer service, and top-notch style. It is our hope that the website allows the customer an easy, pleasurable experience, just as if you were in their stylish downtown loft.
Check out the website, support local business, and buy a tie online.
Soda City Rentals
BRANDING | WEBSITE DESIGN | IDX INTEGRATION | LISTING PHOTOGRAPHY + VIDEOGRAPHY | MARKETING
Soda City Rentals is the sister company of The Moore Company Real Estate in downtown Columbia SC. The Moore Company saw a need for comprehensive, full-service rentals and property management with a higher level of service and attention to detail.
We created a brand that complemented their existing brand but added a playful twist to allow Soda City Rentals to stand apart. Their website provides all the information renters and property owners need to make the process go as smoothly as possible. They even have an IDX feed of their real-time rental listings to hit the market.
Soda City Rentals
BRANDING | WEBSITE DESIGN | IDX INTEGRATION | LISTING PHOTOGRAPHY + VIDEOGRAPHY | MARKETING
Soda City Rentals is the sister company of The Moore Company Real Estate in downtown Columbia SC. The Moore Company saw a need for comprehensive, full-service rentals and property management with a higher level of service and attention to detail.
We created a brand that complemented their existing brand but added a playful twist to allow Soda City Rentals to stand apart. Their website provides all the information renters and property owners need to make the process go as smoothly as possible. They even have an IDX feed of their real-time rental listings to hit the market.
Flex SuperGym
WEBSITE DESIGN | SEO | MEMBERSHIPS | MARKETING
Wood + Fabric Furniture Company is a unique South Carolina furniture and decor store offering one-of-a-kind pieces that can elevate the design and feel of any space in your home or office.
When the small, family business recently required more space, they contacted Octagon to assist in a rebranding campaign complete with new logo design, new website design and a commercial for television and digital platforms. Octagon is proud to handle all design and marketing endeavors for the business. Visit them online or stop by their beautiful showroom to liven up your space!
Flex SuperGym
WEBSITE DESIGN | SEO | MEMBERSHIPS | MARKETING
Wood + Fabric Furniture Company is a unique South Carolina furniture and decor store offering one-of-a-kind pieces that can elevate the design and feel of any space in your home or office.
When the small, family business recently required more space, they contacted Octagon to assist in a rebranding campaign complete with a new logo design, new website design, and a commercial for television and digital platforms. Octagon is proud to handle all design and marketing endeavors for the business. Visit them online or stop by their beautiful showroom to liven up your space!
Sejwad Hospitality
WEBSITE DESIGN | SEO | PHOTOGRAPHY | MARKETING
If you’ve been at an event or stayed in a hotel in South Carolina, odds are that you’ve visited a Sejwad Hospitality establishment.
From the iconic Sheraton in downtown Columbia, complete with a rooftop bar and underground Starbucks, to their high-end wedding venues and entertainment spaces, Sejwad’s quality of service is unmatched. We hope their new website and location photography lets you feel the warmth of true Southern Hospitality. If it doesn’t, just book a stay and you’ll instantly feel the vibe.
Octagon continues to provide web, graphic, and marketing support as well as photography for Sejwad Hospitality.
Sejwad Hospitality
WEBSITE DESIGN | SEO | PHOTOGRAPHY | MARKETING
If you’ve been at an event or stayed in a hotel in South Carolina, odds are that you’ve visited a Sejwad Hospitality establishment.
From the iconic Sheraton in downtown Columbia, complete with a rooftop bar and underground Starbucks, to their high-end wedding venues and entertainment spaces, Sejwad’s quality of service is unmatched. We hope their new website and location photography lets you feel the warmth of true Southern Hospitality. If it doesn’t, just book a stay and you’ll instantly feel the vibe.
Octagon continues to provide web, graphic, and marketing support as well as photography for Sejwad Hospitality.
US Brick
BRANDING | WEBSITE DESIGN | E-COMMERCE | SEO | PHOTOGRAPHY | VIDEOGRAPHY
US Brick, formerly Carolina Ceramics, is established as one of the nation’s leading suppliers of quality brick. Headquartered in Columbia SC, US Brick has recently undergone a rebrand with the help of Octagon.
From their branding to their technology, US Brick has undergone a revitalization to continue to provide brick made with exceptional energy efficiency, durability, and recyclability in mind. The new website reflects their dedication to quality as well as providing information on their products, collections, and distribution and sales.
US Brick
BRANDING | WEBSITE DESIGN | E-COMMERCE | SEO | PHOTOGRAPHY | VIDEOGRAPHY
US Brick, formerly Carolina Ceramics, is established as one of the nation’s leading suppliers of quality brick. Headquartered in Columbia SC, US Brick has recently undergone a rebrand with the help of Octagon.
From their branding to their technology, US Brick has undergone a revitalization to continue to provide brick made with exceptional energy efficiency, durability, and recyclability in mind. The new website reflects their dedication to quality as well as providing information on their products, collections, and distribution and sales.
Manufactured Housing Institute of South Carolina
BRANDING | WEBSITE DESIGN | MAP INTEGRATION | MARKETING MATERIALS | SIGNAGE
MHISC is a dynamic association with many audiences, the number one being their members. Octagon created a new logo and brand for MHISC playing off of the “manufactured” and “housing” pieces. Once the logo design was complete, we created a brand new website with a password-protected member area, giving members access to the directory, a library of tagged publications and articles, and more.
The public-facing part of the website features online event registration and payments, industry news, a “find a retailer” map to locate a housing retailer in your area of the state and an online application for membership and renewals.
Octagon continues to provide ongoing web development for MHISC.
Manufactured Housing Institute of South Carolina
BRANDING | WEBSITE DESIGN | MAP INTEGRATION | MARKETING MATERIALS | SIGNAGE
MHISC is a dynamic association with many audiences, the number one being their members. Octagon created a new logo and brand for MHISC playing off of the “manufactured” and “housing” pieces. Once the logo design was complete, we created a brand new website with a password-protected member area, giving members access to the directory, a library of tagged publications and articles, and more.
The public-facing part of the website features online event registration and payments, industry news, a “find a retailer” map to locate a housing retailer in your area of the state, and an online application for membership and renewals.
Octagon continues to provide ongoing web development for MHISC.
Columbia Tranquility
WEBSITE DESIGN | E-COMMERCE | SEO
CBD is a growing industry that has taken over the marketplace with stores locally and online. Columbia Tranquility is veteran-owned and takes overall health and wellbeing into the utmost consideration when selling CBD products.
To better serve its current customers and grow outside of South Carolina, Columbia Tranquility hired Octagon to setup a robust, but clean and simple web store that’s easy on the customer and makes on-the-go mobile purchasing a breeze.
Give them a call or stop in to learn how CBD can enhance your lifestyle or jump right in and make a purchase on their e-commerce website.
Columbia Tranquility
WEBSITE DESIGN | E-COMMERCE | SEO
CBD is a growing industry that has taken over the marketplace with stores locally and online. Columbia Tranquility is veteran-owned and takes overall health and wellbeing into the utmost consideration when selling CBD products.
To better serve its current customers and grow outside of South Carolina, Columbia Tranquility hired Octagon to set up a robust, but clean and simple web store that’s easy on the customer and makes on-the-go mobile purchasing a breeze.
Give them a call or stop in to learn how CBD can enhance your lifestyle or jump right in and make a purchase on their e-commerce website.
Garners Ferry Dentistry
BRANDING | WEBSITE DESIGN | SEO | PHOTOGRAPHY | MARKETING
When a Columbia SC dentist office was looking to rename and rebrand, Octagon stepped in to create a new logo design and branding package for the practice.
The shield/crest image was used as a symbol of its owners, The Fuller family and is now part of a larger brand umbrella.
Octagon handled the website design, staff and office photography, as well as all signage and marketing materials for the practice. We continue to provide ongoing web site, marketing and Search Engine Optimization services.
Garners Ferry Dentistry
BRANDING | WEBSITE DESIGN | SEO | PHOTOGRAPHY | MARKETING
When a Columbia SC dentist office was looking to rename and rebrand, Octagon stepped in to create a new logo design and branding package for the practice.
The shield/crest image was used as a symbol of its owners, The Fuller family and is now part of a larger brand umbrella.
Octagon handled the website design, staff and office photography, as well as all signage and marketing materials for the practice. We continue to provide ongoing web site, marketing and Search Engine Optimization services.
Shoes on King
WEBSITE DESIGN | MARKETING MATERIALS | ADVERTISING | PHOTOGRAPHY
An integral part of the Charleston SC shopping experience, Shoes on King, located on King Street in downtown Charleston SC, has been working with Octagon for years.
With a very sleek, simple aesthetic, all ads and marketing materials are strictly focused on the shoes themselves and their easy integration into the Charleston SC lifestyle. Octagon handles ongoing marketing projects, website development and advertising design for the store. Check them out next time you’re in Charleston SC!
Shoes on King
WEBSITE DESIGN | MARKETING MATERIALS | ADVERTISING | PHOTOGRAPHY
An integral part of the Charleston SC shopping experience, Shoes on King, located on King Street in downtown Charleston SC, has been working with Octagon for years.
With a very sleek, simple aesthetic, all ads and marketing materials are strictly focused on the shoes themselves and their easy integration into the Charleston SC lifestyle. Octagon handles ongoing marketing projects, website development and advertising design for the store. Check them out next time you’re in Charleston SC!
South Carolina Automobile
Dealers Association
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS
SCADA and Octagon began a partnership over the association’s need for a new brand. We worked together to created a new logo and helped integrate it into all digital and print materials (note: it looks great on an ice sculpture, too).
After the brand was in place and the koozies were ordered, Octagon created a new website with a “members only” login area with industry updates and a full member directory. The website also has a “find a dealer” map search function, an online store for selling official SC temp tags, a calendar of events and everything an association needs to keep its members up-to-date.
Octagon regularly assists SCADA with staff, event and board member photography, as well as other creative marketing needs.
South Carolina Automobile
Dealers Association
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS
SCADA and Octagon began a partnership over the association’s need for a new brand. We worked together to created a new logo and helped integrate it into all digital and print materials (note: it looks great on an ice sculpture, too).
After the brand was in place and the koozies were ordered, Octagon created a new website with a “members only” login area with industry updates and a full member directory. The website also has a “find a dealer” map search function, an online store for selling official SC temp tags, a calendar of events and everything an association needs to keep its members up-to-date.
Octagon regularly assists SCADA with staff, event and board member photography, as well as other creative marketing needs.
South Carolina Bankers Association
WEBSITE DESIGN | MARKETING MATERIALS | EVENTS INTEGRATION
Octagon has been assisting the South Carolina Bankers Association for more than 10 years with design projects, large and small.
In addition to a recent overhaul of the organization’s print and digital materials, Octagon developed a streamlined website, giving members quick, easy access to event registrations, directories and logins, while also showcasing the history and honoring the legacy of the association through historic photos and articles throughout.
Octagon’s minimalistic, “to the point” approach gets several audiences where they need to be with fewer clicks and scrolls and automates the whole process.
South Carolina Bankers Association
WEBSITE DESIGN | MARKETING MATERIALS | EVENTS INTEGRATION
Octagon has been assisting the South Carolina Bankers Association for more than 10 years with design projects, large and small.
In addition to a recent overhaul of the organization’s print and digital materials, Octagon developed a streamlined website, giving members quick, easy access to event registrations, directories and logins, while also showcasing the history and honoring the legacy of the association through historic photos and articles throughout.
Octagon’s minimalistic, “to the point” approach gets several audiences where they need to be with fewer clicks and scrolls and automates the whole process.
Flip & Give
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS | PHOTOGRAPHY | SOCIAL MEDIA
Columbia real estate firm, The Moore Company, flipped a Shandon bungalow and allowed the community to help design the home by voting for plans, fixtures, and finishes along the way. When complete, they donated more than $100K of the proceeds to local charities, hence the name: Flip & Give.
Octagon was there from start to finish, creating the Flip & Give logo, providing web design of the site where the community voted, as well as all print & digital ad materials as needed. We assisted with before and after photography and promoted the whole project and weekly design votes on social media, giving supporters regular updates on the renovation.
Flip & Give
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS | PHOTOGRAPHY | SOCIAL MEDIA
Columbia real estate firm, The Moore Company, flipped a Shandon bungalow and allowed the community to help design the home by voting for plans, fixtures, and finishes along the way. When complete, they donated more than $100K of the proceeds to local charities, hence the name: Flip & Give.
Octagon was there from start to finish, creating the Flip & Give logo, providing web design of the site where the community voted, as well as all print & digital ad materials as needed. We assisted with before and after photography and promoted the whole project and weekly design votes on social media, giving supporters regular updates on the renovation.
Wood + Fabric Furniture Company
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS | PHOTOGRAPHY | VIDEOGRAPHY
Wood + Fabric Furniture Company is a unique South Carolina furniture and decor store offering one-of-a-kind pieces that can elevate the design and feel of any space in your home or office.
When the small, family business recently required more space, they contacted Octagon to assist in a rebranding campaign complete with new logo design, new website design and a commercial for television and digital platforms. Octagon is proud to handle all design and marketing endeavors for the business. Visit them online or stop by their beautiful showroom to liven up your space!
Wood + Fabric Furniture Company
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS | PHOTOGRAPHY | VIDEOGRAPHY
Wood + Fabric Furniture Company is a unique South Carolina furniture and decor store offering one-of-a-kind pieces that can elevate the design and feel of any space in your home or office.
When the small, family business recently required more space, they contacted Octagon to assist in a rebranding campaign complete with a new logo design, new website design, and a commercial for television and digital platforms. Octagon is proud to handle all design and marketing endeavors for the business. Visit them online or stop by their beautiful showroom to liven up your space!
South Carolina African American History Calendar
BRANDING | CALENDAR DESIGN | WEBSITE DESIGN | MARKETING MATERIALS
An annual tradition of more than 30 years, The South Carolina African American History Calendar is as much a part of our state’s history as the impacts made by the honorees themselves.
Each year, the printed calendar honors 12 South Carolinians who have made significant contributions to the African American Community and is distributed to schools, businesses and churches throughout the state.
Octagon is proud to have designed last year’s print calendar, as well as the website with digital download and archive of all previous calendars. We also designed and printed all materials for the unveiling event and presentation and assisted with photography and videography of the event.
South Carolina African American History Calendar
BRANDING | CALENDAR DESIGN | WEBSITE DESIGN | MARKETING MATERIALS
An annual tradition of more than 30 years, The South Carolina African American History Calendar is as much a part of our state’s history as the impacts made by the honorees themselves.
Each year, the printed calendar honors 12 South Carolinians who have made significant contributions to the African American Community and is distributed to schools, businesses and churches throughout the state.
Octagon is proud to have designed last year’s print calendar, as well as the website with digital download and archive of all previous calendars. We also designed and printed all materials for the unveiling event and presentation and assisted with photography and videography of the event.
Noma: The Trestle District
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS | PHOTOGRAPHY | VIDEOGRAPHY | MERCH
An up-and-coming district in Columbia, South Carolina, “NOMA” represents the longstanding history of a tight-knit business community that has called North Columbia’s Main Street Corridor home for decades.
Octagon was hired to brand this artistic district and created a logo around the historic landmark that ties it all together – the trestle. In addition to the brand, Octagon created the district’s official website to showcase member businesses, community events and the people who work & play here every day.
Branded street signs, drone photography, marketing materials, loads of swag and daily social media management are just a few of the other services we provided in rebranding this thriving corridor.
Noma: The Trestle District
BRANDING | WEBSITE DESIGN | MARKETING MATERIALS | PHOTOGRAPHY | VIDEOGRAPHY | MERCH
An up-and-coming district in Columbia, South Carolina, “NOMA” represents the longstanding history of a tight-knit business community that has called North Columbia’s Main Street Corridor home for decades.
Octagon was hired to brand this artistic district and created a logo around the historic landmark that ties it all together – the trestle. In addition to the brand, Octagon created the district’s official website to showcase member businesses, community events and the people who work & play here every day.
Branded street signs, drone photography, marketing materials, loads of swag and daily social media management are just a few of the other services we provided in rebranding this thriving corridor.